Fashion photography is somewhat apart in the world of photography. First of all, its subject is not mankind in the broadest sense, but rather what comes with it, usually clothes. Unlike the portrait, the model is only a support.
THE MISSIONS OF THE FASHION PHOTOGRAPHER
In a reductive way, one could write that the fashion photographer enhances a product (clothes, fashion accessories, bags, jewellery...) by taking pictures of models. But this would be too simplistic!
In fact, the fashion photographer is a professional of image and staging. He first studies the requirements and objectives of the service provider according to his demand and budget.
In studio or outdoors, he takes care of all the arrangements (lighting, attitudes of the models, sets...) before shooting, but without neglecting the relationship with the stylists, hairdressers, facial stylists and the collaboration with the artistic director, responsible for the brand's identity.
REQUIRED QUALITIES AND SKILLS
Like their fellow photographers, fashion photographers must combine creativity and availability. Sharp eye and concentration are essential qualities whether you are a freelancer or a regular contributor to an agency.
Basically, you have to be a very good photographer, but above all you need ideas, originality and more than anything else a sense of style while respecting the client's requirements. During the shooting stage, he relies on his visual sense, his ability to stage his subjects and his trained eye.
In the digital age, the fashion photographer also works on retouching and selecting the most successful and perfect photos.
OPPORTUNITIES FOR PROFESSIONAL PROGRESS
The fashion photographer works for agencies, fashion magazines or directly for fashion houses and stylists. Fashion photography is closely linked to fashion or women's magazines, with the aim of reaching potential targets. Its commercial role is therefore very important.
The profession is extremely popular but the opportunities are relatively limited. In addition to good training, you will need to be open-minded. Indeed, it is necessary to remain sensitive, to listen to everything that moves in the changing world of fashion, to adapt and to make committed choices.
And perhaps soon you will be able to make this maxim of the American fashion photographer and portrait painter, Richard Avedon, your own:
“A portrait is not a likeness. The moment an emotion or fact is transformed into a photograph it is no longer a fact but an opinion. There is no such thing as inaccuracy in a photograph. All photographs are accurate. None of them is the truth. ”